The Product Management View Webinar: Effective Pricing and Value Capture

featureplan.com — Pricing sometimes seems like the forgotten “P” in the “4 P’s” of marketing. Rather than something that we bake into the product management process, it is something we throw in at the end. And often product managers have no visibility or control over what discounts apply to the list price. Jan 29, 2007 View in Crawl 4