images.businessweek.com— The 100 Most Valuable Brands in the World with percentage changes over last year's valuation. The biggest winner? Google.
Jul 28, 2006View in Crawl 4
But designer clothing companies only sell to a VERY small niche market that are willing to pay $500 for a handbag or $10,000 for a dress. This (by definition) means that their customer base is tiny and their brand recognition is only slightly larger. Coke isn't a well known brand because it's fashionable, it's well known because it's cheap and it's everywhere.I'm not sure who made this list, but obviously they know a lot more about fashion than they do about business. There's no way fashion companies should be breaking into the top 20. If anything it would be a company like GAP that would be better known because more people can afford to wear it. That's just my opinion...
You've never heard of IKEA?Do you come from a strange universe where there is no furiniture? Or do you live in a posh mansion?Siemens is HUGE in industry. Every industrial company company I've been to has plenty of parts labeled "Siemens" all over the place. Aside from their mobile phones, as a consumer you're unlikely to come in contact with them, but they're a major player behind the scenes.
cmizJul 28, 2006
But designer clothing companies only sell to a VERY small niche market that are willing to pay $500 for a handbag or $10,000 for a dress. This (by definition) means that their customer base is tiny and their brand recognition is only slightly larger. Coke isn't a well known brand because it's fashionable, it's well known because it's cheap and it's everywhere.I'm not sure who made this list, but obviously they know a lot more about fashion than they do about business. There's no way fashion companies should be breaking into the top 20. If anything it would be a company like GAP that would be better known because more people can afford to wear it. That's just my opinion...
lunarworksJul 28, 2006
You've never heard of IKEA?Do you come from a strange universe where there is no furiniture? Or do you live in a posh mansion?Siemens is HUGE in industry. Every industrial company company I've been to has plenty of parts labeled "Siemens" all over the place. Aside from their mobile phones, as a consumer you're unlikely to come in contact with them, but they're a major player behind the scenes.
splitt3rxxJul 28, 2006
YEAH COKE FTW!!!! W00T!
matt_rubinJul 28, 2006
yay a online business countdown without apple
terrya64Jul 28, 2006
Happy to say that I work for # 4.
halomanJul 28, 2006
Nintendo are #51, yet don't make many products unlike Sony/MS. It's quite surprising how high they are.
zerologicJul 30, 2006
Hmm #18... Cisco. Is there one Cisco product in that picture?