online.wsj.com — The actual email that Stabucks CEO Howard Schultz sent out to execs at the coffee giant. Schultz warned that measures taken to fuel the coffee shop chain's rapid expansion had led to a "watering down" of its iconic brand.
Feb 24, 2007 View in Crawl 4
macusernickFeb 25, 2007
I'm not a coffee drinker, but I remember reading an article a while ago about the fact that Starbucks is all about the experience and that the coffee isn't actually that amazing. Now that they are limiting that experience as well, what would be the point for people to go there anymore?
prevedFeb 25, 2007
Fashion?
macusernickFeb 25, 2007
It is sad that we would resort to accepting mediocracy when we could have so much better at cheaper prices... all in the name of what is "cool".