Teasing Batman

latimes.com — "This is looked upon as viral marketing, but you have to look at it as an engrossing experience -- you have people getting very attached to the game," Waite said. "You're not a passive onlooker, you're taking an active role. And any time you take an active role, you're emotionally connecting. That's why people keep coming back." Mar 24, 2008 View in Crawl 4