I really think it's too early to declare either victory or failure here. Apple is not on a Christmas season schedule with this one, they're waiting for the 802.11n protocol to get an initial release before committing to larger files on a wider basis. When the 802.11n is released in early 2007, they'll release the commercial version of the iTV (called whatever it'll be), then you'll see a much bigger retail effort. This gives Apple over 6 months to show the studios some kind of results at the ITS through Disney's offerings, and plenty of time to settle the pricing issues, which will end up less of an issue after Apple signs a separate agreement with Walmart.Give this time. Apple obviously isn't flying blind here, and they seem to be sticking to a game plan. Their game plan worked with iTunes and music, there's no reason to think this'll fail - it's certainly too early to make any claims one way or another.
rahrensOct 11, 2006
I really think it's too early to declare either victory or failure here. Apple is not on a Christmas season schedule with this one, they're waiting for the 802.11n protocol to get an initial release before committing to larger files on a wider basis. When the 802.11n is released in early 2007, they'll release the commercial version of the iTV (called whatever it'll be), then you'll see a much bigger retail effort. This gives Apple over 6 months to show the studios some kind of results at the ITS through Disney's offerings, and plenty of time to settle the pricing issues, which will end up less of an issue after Apple signs a separate agreement with Walmart.Give this time. Apple obviously isn't flying blind here, and they seem to be sticking to a game plan. Their game plan worked with iTunes and music, there's no reason to think this'll fail - it's certainly too early to make any claims one way or another.