Study: Reduced Advertising Leads to Negative Perceptions

marketinginsightstoday.com — A new study by Ad-ology says that reduced advertising during a recession negatively impacts consumer perception. This article makes it clear how, during a soft economy, buyers perceive an obvious pullback of advertising as a warning that particular brand is probably in trouble, which in turn negatively affects the buying decision. May 26, 2009 View in Crawl 4