news.com.com— Online advertisers estimate that about 14.6 percent of the clicks on ads for which they're billed are fraudulent, costing them about $800 million last year, according to a study released Wednesday.
Jul 6, 2006View in Crawl 4
Study: Click Fraud Could Threaten Pay-Per-Click ModelI have my own study. Old assed news you can do nothing about could threaten the popularity of Digg.I (my company) have spent over $700,000 on google adwords (making millions in sales) but I personally believe that click fraud could be in the 30-40% range. And all we get is some bulls**t class action lawsuit paying millicents on the dollar.Google should have to open their proverbial books and prove clicks are coming from different places and not repetition or third party proxies. I know it's not possible to trace them all, but we should at least be able to see some percentages.
I just started with Adwords. I watched the ip address reports carefully. I had one day with click fraud. you could tell that the clicks were coming from the same group of IP numbers meaning the same user was clicking and leaving and doing it again and again.As soon as I saw that I paused my activity and sent Google my raw log files to show them that the same guy was doing click fraud. That was two days ago. It usually takes them three days to reply. I told them that I want a full refund for that day or I leave Adwords immediately.
You don't have to directly profit to be engaged in click fraud. If you can generate enough clicks on your competitors ads, you can run them right out of the ad listings or generate massive fees for them, then obviously your ad and business benefits as a result. Click fraud comes in many forms.
In fact, one wonders if Google Toolbar is a step taken by Google to kill not just click fraud but its source itself, namely, typed-in traffic. This is the subject of an article in www.freewebtoolbars.com I came across recently. Makes sense in the context of this article.
laythesmackdownJul 6, 2006
This is serious stuff. I predict the downfall of online advertising.
robo73Jul 6, 2006
Study: Click Fraud Could Threaten Pay-Per-Click ModelI have my own study. Old assed news you can do nothing about could threaten the popularity of Digg.I (my company) have spent over $700,000 on google adwords (making millions in sales) but I personally believe that click fraud could be in the 30-40% range. And all we get is some bulls**t class action lawsuit paying millicents on the dollar.Google should have to open their proverbial books and prove clicks are coming from different places and not repetition or third party proxies. I know it's not possible to trace them all, but we should at least be able to see some percentages.
Closed AccountJul 6, 2006
why do you advertise there is you know you are being frauded?would you pay more for adwords if they fixed the fraud?
jakatakJul 6, 2006
I just started with Adwords. I watched the ip address reports carefully. I had one day with click fraud. you could tell that the clicks were coming from the same group of IP numbers meaning the same user was clicking and leaving and doing it again and again.As soon as I saw that I paused my activity and sent Google my raw log files to show them that the same guy was doing click fraud. That was two days ago. It usually takes them three days to reply. I told them that I want a full refund for that day or I leave Adwords immediately.
teydusJul 6, 2006
You don't have to directly profit to be engaged in click fraud. If you can generate enough clicks on your competitors ads, you can run them right out of the ad listings or generate massive fees for them, then obviously your ad and business benefits as a result. Click fraud comes in many forms.
lalindseyJul 6, 2006
What kind of idiocy pill have you swallowed this afternoon?
sketharamanJul 7, 2006
In fact, one wonders if Google Toolbar is a step taken by Google to kill not just click fraud but its source itself, namely, typed-in traffic. This is the subject of an article in www.freewebtoolbars.com I came across recently. Makes sense in the context of this article.