apple.com — An interesting column written by Steve Jobs to shout out his thoughts on music. Does he talk about DRM? Yes. "The rub comes from the music Apple sells on its online iTunes Store. Since Apple does not own or control any music itself, it must license the rights to distribute music from others."Read the whole story it is interesting!
Feb 6, 2007 View in Crawl 4
inkheadFeb 7, 2007
I'd like to point out as someone who has personally met Steve Jobs, he ACTUALLY means what he says in his letter. Steve fought a long uphill battle to put music online, and DRM was a HUGE part of it. He worked over, and charmed every record label just to get "plays on 5 devices", which you can easily reset whenever you like. As far as DRM goes, it's the most un-obtrusive ever.I wish some of you hating, screaming and yelling could have the experience of sitting with Steve Jobs and talking to him about his world views for 20 minutes. You would see that he's interested in CHANGING THE WORLD, and not just about making money. He LOVES DESIGN, he LOVES to FIGHT for people who he feel are oppressed. And he has a humble quality about him too. He can be mean when he needs to, but the Steve Jobs I know, believes in a God, in Karma, it's one of the reason Mac OS X HAS NEVER EVER HAD ANY SERIAL NUMBERS TO INSTALL IT. Steve really does believe in what he is saying.He's expressing his frustration, because there isn't anything he can do for the Norwegian people. He has contracts with the records labels, WHICH HE CANNOT BREAK. AND THEREFORE HE CANNOT CHANGE iTunes BUSINESS MODEL, until the record label change their contract with him.If this is the way it's going to be, then Europe will have to FORCE the change to all record labels worldwide, because all music stores that have mainstream, legal music from the big four, have DRM. Not to mention without DRM the RIAA doesn't get paid. RIAA="Protection Racket for Music" aka Mob bosses, so DRM is their way to look like they are "protecting" the artist.
geekeeFeb 7, 2007
Jobs is bluffing. Apple is getting bad press so they're trying to defect blame. Apple could implement choice 2 and eliminate the lock-in problem. Jobs just refused in writing and you fell for his ploy.
xofcFeb 8, 2007
The answer is simple. In general, people would rather pay and be confident in the ability to find and quickly download any given track or album (in consistently high quality encoding) than not pay and have a craps shoot about if you find the track, what quality it is, and all the while wondering if you're sharing with the RIAA. Ideally, the record companies would see the light, allow distributors to drop DRM and allow the consumer a good product. Until then, they're digging their own grave.
aristotle0dudeFeb 8, 2007
As I mentioned in the Norway response story, licensing Fairplay would play right into the hands of the RIAA. The RIAA wants to divide and conquer all DRM ecosystems so that they can dictate the terms and conditions of any future renewals of the DRM terms and conditions. Apple is too powerful for them to push around and they are trying to use third parties to further their agenda. This push to "license" is not about consumer choice but rather to turn back the clock on consumer usage rights to what it was like before iTMS came along when you could not burn every song you purchased on the other services.The push for variable pricing is also not being done in the interest of the consumer. They want 99 cents to be the lowest price and to price other songs "higher".
sigpopFeb 8, 2007
how ironic. everybody rails against msft for not being open and altering industry standards. then there is apple and their tidy little fairplay (name is ironic, itself?). i don't own an ipod (gasp, take a breath) for two reasons: proprietary format and the cost.
Closed AccountFeb 9, 2007
Or......you could just use your iPod as a hard drive and drag and drop.Quite simple, actually.
vikramkrFeb 14, 2007
I like how every anti-Jobs comment got dugg down.
mendiggJun 24, 2007
It's nice to see that some Gurus don't lose faith and leave their roots. All of the giants in the consumer technology industry started as hackers and pirates. It's just interesting that you see Steve still standing up for what he believes in--the consumer--while Bill is out trying to sue Russian school teachers. Way to go Steve! You are a scholar and a gentleman! <a class="user" href="http://www.rolid.org">http://www.rolid.org</a> <a class="user" href="http://www.se-ua.com">http://www.se-ua.com</a>
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bankesiepSep 11, 2008
I THINK STEVE IS TRYING TO ADVICE THE EUROPEANS.