Apple doesn't have to make a choice about where they fit in. They have a carved out a highly profitable niche for themselves, that is currently growing at 3-times the rate of the industry as a whole. As long as they maintain their quality and innovation, they will be able to make gobs of cash selling Macs. For some reason there are people that think OS X and Apple cannot possibly enjoy legitimate success unless they dominate the PC market. Jobs himself has made the BMW analogy a few times, which seems to sum it up about as well as anything. BMW has a highly lucrative automobile business, and a tiny market share. Of course Apple would love to surpass Microsoft, but in order to do so they would have to lower their margins and probably quality control in the process. Their current business is quite healthy, so the best bet for them is stay the course and keep pushing the envelope in terms of innovation and quality.
chrisutleyAug 9, 2007
Apple doesn't have to make a choice about where they fit in. They have a carved out a highly profitable niche for themselves, that is currently growing at 3-times the rate of the industry as a whole. As long as they maintain their quality and innovation, they will be able to make gobs of cash selling Macs. For some reason there are people that think OS X and Apple cannot possibly enjoy legitimate success unless they dominate the PC market. Jobs himself has made the BMW analogy a few times, which seems to sum it up about as well as anything. BMW has a highly lucrative automobile business, and a tiny market share. Of course Apple would love to surpass Microsoft, but in order to do so they would have to lower their margins and probably quality control in the process. Their current business is quite healthy, so the best bet for them is stay the course and keep pushing the envelope in terms of innovation and quality.
monkeyboy87Aug 9, 2007
no link to play this on apple TV or ipod - lame apple. real lame.
roberto_deneeroAug 9, 2007
DAD!!!!! I love you!!!!
cfspornAug 9, 2007
Is apple ever going to do another download like they did at macworld? Or was that a one shot deal.
mos6507Aug 9, 2007
Any "Mere Mortals" or "Isn't that Cool" to add to the list?