Starbucks Seeks Jolt From Another Mass Tactic

adage.com — LOS ANGELES (AdAge.com) -- Howard Schultz insists he's returning Starbucks to its roots, but he's doing it with mass-marketing tactics once anathema to the original brand. The company is estimated to have nearly doubled its marketing spending to $100 million, and last week it began an aggressive coupon program unlike anything in its history, raisin Apr 25, 2008 View in Crawl 4