businessweek.com— "How Starbucks is using a special brown logo to evoke the chain's beginnings and restore some goodwill for the brand..."
Apr 14, 2008View in Crawl 4
Congratulations on being able to compete successfully. Many people complain that Starbucks drives out local shops, but they wouldn't close if they made better coffee. And it's not too hard to do it, though after the retraining I have to say Starbucks is catching up.
I had a dream that I smoked cigarettes and ate bacon and traveled back in time to the early '90's last night. I miss the old days... I know that has nothing to do with this, but it was a real dream.
Why would a company that spent millions upon millions developing one of the most recognizable brands on the planet decide to change it? So the management can justify their existence.. nothing more.
omaryakApr 15, 2008
Congratulations on being able to compete successfully. Many people complain that Starbucks drives out local shops, but they wouldn't close if they made better coffee. And it's not too hard to do it, though after the retraining I have to say Starbucks is catching up.
hybridcreationApr 15, 2008
You can always sit outside on the patio and talk politics with the other douches that think hanging out at Starbucks makes them ultra-hip.
xdeliriumxApr 15, 2008
pre-op
xmunziApr 15, 2008
Holy crap, talk about amazon.com down below! Somebody call a hedge cutter!
forgisteApr 15, 2008
I had a dream that I smoked cigarettes and ate bacon and traveled back in time to the early '90's last night. I miss the old days... I know that has nothing to do with this, but it was a real dream.
monica1357Apr 16, 2008
"Brown is certainly a color that communicates coffee."That is a pretty bad start for an article.
theinternotApr 19, 2008
Why would a company that spent millions upon millions developing one of the most recognizable brands on the planet decide to change it? So the management can justify their existence.. nothing more.