news.yahoo.com— Sony is dropping its money-losing rear-projection TV business worldwide to focus on two flat panel technologies — liquid crystal display and organic light-emitting diode, the company said Thursday.
Dec 27, 2007View in Crawl 4
I think, unfortunately, this means we will probably see more "me too" LCD panels, as well. "Microdisplay" Rear Pro TVs (Not CRTs) are a complex technology which required a lot of engineering to make look great. LCD panels, on the other hand, are something nearly every company thinks it can do well - shoot, you just buy an LCD panel from one of the big mfgs, slap some fluorescent lamps behind it, and you've got yourself a TV, right? I think having fewer product categories out there is bad for consumers in the long run. BUT, consumers were apparently not supporting microdisplay RPTV. At least not Sony's offerings. Which is kind of nuts, considering their quality. Sony dropped the ball big time with advertising - if they had put forward the marketing effort that TI has with DLP, I doubt we'd be seeing this article on Digg. It seems pretty apparent that Sony was divided internally on which tech to back. Their LCD line has been advertised up the wazoo. Then, their RPTV line was folded into their "Bravia" brand. I guess the writing was on the wall that an internal struggle was about to be won by their LCD group. It's too bad, because SXRD kicks serious ass - I'd take any of Sony's SXRD sets over any of its LCD sets, any day of the week. Overall, I guess this is a marketing move that makes sense for Sony. If thin is in, for whatever reason (certainly not picture quality), then they have to go where the market takes them. c'est la vie.
scbysnxDec 28, 2007
none of which have anything to do with their spectacular tv selection. congrats on that rant though that was dozy .. I mean douzy .. no I mean dozy
mweflenDec 28, 2007
I think, unfortunately, this means we will probably see more "me too" LCD panels, as well. "Microdisplay" Rear Pro TVs (Not CRTs) are a complex technology which required a lot of engineering to make look great. LCD panels, on the other hand, are something nearly every company thinks it can do well - shoot, you just buy an LCD panel from one of the big mfgs, slap some fluorescent lamps behind it, and you've got yourself a TV, right? I think having fewer product categories out there is bad for consumers in the long run. BUT, consumers were apparently not supporting microdisplay RPTV. At least not Sony's offerings. Which is kind of nuts, considering their quality. Sony dropped the ball big time with advertising - if they had put forward the marketing effort that TI has with DLP, I doubt we'd be seeing this article on Digg. It seems pretty apparent that Sony was divided internally on which tech to back. Their LCD line has been advertised up the wazoo. Then, their RPTV line was folded into their "Bravia" brand. I guess the writing was on the wall that an internal struggle was about to be won by their LCD group. It's too bad, because SXRD kicks serious ass - I'd take any of Sony's SXRD sets over any of its LCD sets, any day of the week. Overall, I guess this is a marketing move that makes sense for Sony. If thin is in, for whatever reason (certainly not picture quality), then they have to go where the market takes them. c'est la vie.
akrazDec 28, 2007
Westinghouse, too.
mweflenDec 29, 2007
According to Wikipedia, DLP was invented in 1987. LCDs for display were worked on in the 60s and Twisted nematic LCDs were developed in 1970.
marx2kDec 30, 2007
You get a Wii/Chuck Norris package bundle
solarsaviorDec 31, 2007
Exactly.