creativepro.com — Quark Inc., a company deeply connected to the Graphic Design community commissions an agency to design a new logo for them. What do they get? A recycled logo treatment that has not only been used by one other organization but by many organizations. Talk about Design don't.
Sep 27, 2005 View in Crawl 4
tasadar24Sep 28, 2005
Who the f**k is quark?-haha, That little bit about NBC made me laugh. 600,000$ for the logo and somebody else already had it for 100$!
pondsterSep 28, 2005
I doubt that any are accidental. I was a graphic designer for a sign company (Currently training as a Sys Admin) there was a site that housed all the logo's you could ever want. We created logo's all the time and it is common practice to grab other work and throw it into yours. Being all the sign artwork is in vector it's extramly easy to grab bits and pieces - plus since its a vector no loss in quality. here is the link if anyone is interested. <a class="user" href="http://www.brandsoftheworld.com/">http://www.brandsoftheworld.com/</a> - again all vectors and all free downloads - you just can't produce it legally if its not for that company (ie: coca-cola)
play_it_leoSep 28, 2005Submitter
I wont shed any tears for quark either. I think this logo snafu is a direct reflection of how out of touch this company is with the design community. Quark was at one time the industry leading page layout program. Now Adobe InDesign has rightfully taken its place. If quark can’t even do the necessary research to develop a unique, representative brand identity they are in essence disregarding the process that most designers utilize every day. Through their new logo, they are communicating to designers, who are visual communication experts, that they do not know how to properly take part in the design process. The question that arises from this is: Why should designers use a design program created by a company who has no respect for visual communication and the basic design process? The bottom line is Quark Inc. is out of touch with their core consumer base and it shows in their product, branding, and philosophy.
travistySep 28, 2005
I think this might be a sign of the final nail in Quark's coffin. InDesign is taking over quickly. Frankly they spent too long screwing over it's customers with a sub-par program.As for the logo, it's not surprising that the design would have been done before. There are no new ideas. I'm a graphic designer and even I have done something that has that sort of element. <a class="user" href="http://www.traviswilldesign.com/images/sublimelogo.jpg">http://www.traviswilldesign.com/images/sublimelogo.jpg</a> I designed this logo for a fictional soda company as a class project back in design school. It worked for me because it can represent a drop, a leaf, or a seed. It's a circle with a corner, a simple geometric shape. This really isn't that different than other geometric shapes. How many logos use circles, or squares? However the fact that it is almost, if not totally identical to other companies show a poor research by the firm that designed it.
Closed AccountSep 28, 2005
pondster - You were a graphic designer for a sign company, and you keep putting apostrophes in plural words? ("logo's") Now I finally know how all those signs around my city end up misspelled even after they paid a professional to make them!
caffiendxSep 28, 2005
Quark's going down... viva InDesign!!And that's why they're changing their corporate branding because they're getting overrun by Adobe. RIP QuarkXpress
diggerphelpsSep 28, 2005
Even if that logo was original, it's butt-ugly.I can't believe they paid a big-name design firm probably over half-a-mil to come up with what, essentially, is lower than a high-school design.Would LOVE to see what they rejected.