searchenginejournal.com— Social media marketing has a direct effect on search engine rankings and engines are using social voting systems and bookmarking trends to determine quality sites.
Aug 31, 2007View in Crawl 4
A very comprehensive Social Media article.However, I still don't think the recent Google Universal update amounts to anything meaningful for the vast majority of businesses out there.Most of which have zero interest in Social Media, video clips, Podcasts et cetera.What I see is a devicive update that panders more to the music labels and movie studios than anyone else.All of which looks just like a vague attempt to wash out search listings for illegal media."Comments are playing a very important factor in the ranking of these videos, as are views. User generated comments, essentially reviews of the media, have a direct impact on Google first page rankings."All of which seems to make the assumption that the comments are all positive.What if the article in question is a wash-out and all 11k comments are flames?How does that search result serve me in terms of relevance?Nice idea, but just not thought through properly...
Closed AccountSep 4, 2007
Incredibly insightful post, and one worth a few reads...
forbesbingleySep 5, 2007
A very comprehensive Social Media article.However, I still don't think the recent Google Universal update amounts to anything meaningful for the vast majority of businesses out there.Most of which have zero interest in Social Media, video clips, Podcasts et cetera.What I see is a devicive update that panders more to the music labels and movie studios than anyone else.All of which looks just like a vague attempt to wash out search listings for illegal media."Comments are playing a very important factor in the ranking of these videos, as are views. User generated comments, essentially reviews of the media, have a direct impact on Google first page rankings."All of which seems to make the assumption that the comments are all positive.What if the article in question is a wash-out and all 11k comments are flames?How does that search result serve me in terms of relevance?Nice idea, but just not thought through properly...
kameranOct 20, 2007
In depth discussion about how social media can positively influence your search engine ranking.