news.yahoo.com— Savvy Web marketers realize that consumers turn to the Web to shop and to learn about companies, which is forcing them to market beyond just the company website.
Jun 14, 2006View in Crawl 4
This is common sense. It's not "spamming" the world. Compare it to the real world. Putting a sign in the front window of a shop only catches the attention of the people that walk buy. If you want to truly bring customers in, you must make a (positive) presence in the community you're targeting. Advertise, contribute, and - if possible - donate to local foundations and such. Buying www.mycompany.com and letting it sit does nothing, if you have no means of bringing people TO the site.
it's so annoying I was trying to buy a website the other day for the company I work for and almost all of the good ones were taken by just pages of google ads. I mean I wouldn't care if it was an actual webpage that actually added value to the web... all of those pages are just ridiculous
This isn't about web users annoyances, it is about marketing! For better or worse and regardless of media type, savvy marketers find the ways to get eyeballs to look at their products. Call it spam or what have you but in the end it is the free market working within the constraints of today's web playing field. If Google changes their algorithms, the field will shift and marketing tactics will follow.
ahawksJun 14, 2006
This is common sense. It's not "spamming" the world. Compare it to the real world. Putting a sign in the front window of a shop only catches the attention of the people that walk buy. If you want to truly bring customers in, you must make a (positive) presence in the community you're targeting. Advertise, contribute, and - if possible - donate to local foundations and such. Buying www.mycompany.com and letting it sit does nothing, if you have no means of bringing people TO the site.
olegoJun 14, 2006
When was it ever enough, unless you're a web search?
jrr6415sunJun 15, 2006
it's so annoying I was trying to buy a website the other day for the company I work for and almost all of the good ones were taken by just pages of google ads. I mean I wouldn't care if it was an actual webpage that actually added value to the web... all of those pages are just ridiculous
chervianneJun 18, 2006
This isn't about web users annoyances, it is about marketing! For better or worse and regardless of media type, savvy marketers find the ways to get eyeballs to look at their products. Call it spam or what have you but in the end it is the free market working within the constraints of today's web playing field. If Google changes their algorithms, the field will shift and marketing tactics will follow.
theadvinciJul 18, 2008
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