ilounge.com — SanDisk, the No. 2 seller of digital music players in the U.S., has drastically stepped up its efforts to take on the iPod with a new Guerrilla marketing campaign. The company’s “iDon’t“ campaign, launched over the weekend, consists mainly of an anti-iPod website, but also includes paid foot soldiers at university campuses.
May 22, 2006 View in Crawl 4
quietglowMay 22, 2006
OMG that is funny. The best part? When you click on "the alternative" and are presented with the Sandisk clone of the ipod.
Closed AccountMay 23, 2006
Instead of smearing your competition, try coming out with a good product! That's how Apple got their firmhold on the MP3 player market and that will be the only way anybody else can take it from them.
nonsuchMay 23, 2006
Apple themselves learned a long time ago: don't call your potential customers sheep. They don't like it. If the only way you can attract the market's attention is to insult it, your product is going to fail.
aleksMay 24, 2006
Yeah the alternative is a non-ipod device which hooks into a Microsoft based music store which you MUST HAVE Windows - F*$% THAT!!!