SEO vs PPC: is SEO the preference these days?

activoinc.com — The fact is out: a trend of increased attention to SEO over PPC is on. The reason for this trend is not fully understood but it can be attributed to the slowing economy, lack of ROI, or better awareness of SEO value. Regardless, many SEO projects have shown that SEO can deliver better ROI than PPC over time. Do you prefer SEO over PPC? Sep 8, 2008 View in Crawl 4