SEO Ethics Are In The Eye Of The Beholder

searchengineland.com — Plenty of SEO professionals consider themselves to be ethical search engine marketers. Labeling a company as an "ethical search engine marketing (SEM) firm" is a great sales pitch as it implies credibility in this industry. The label communicates knowledge and expertise, that the SEO/SEM firm understands all search engine guidelines. Sep 18, 2008 View in Crawl 4