Remember Podcasting? Listeners Do. - eMarketer

emarketer.com — I've been listening to podcasts for years, although I admit my time spent with podcasts has declined since I started blogging (only so much time in the day, and it's hard to concentrate on what someone is saying while thinking about what you are writing). If you're looking for an effective advertising niche, research shows podcasts work. Apr 24, 2008 View in Crawl 4