techcrunch.com— Just because the Internet makes it possible to offer a near-infinite inventory of goods for sale does not mean that consumers will start wanting more obscure items in any great numbers.
Jul 2, 2008View in Crawl 4
In short, it is like it's always been. Whether you are talking 18th century pamphlets or viral videos, it is the same. People migrate to the hit generally, and ignore the things that aren't relevant or have general social value.However, Andy Warhol proved that to be both a "hit" and "eccentric" you have to change the meaning of the word "hit." You can have integrity and have a hit if you change the rules, while at the same time encouraging most people to accept you as a hit. This is propaganda pure and simple, and will be interesting to see how emerging online media companies manage their image over message. So far, they aren't very sophisticated about that.
wisewaifJul 2, 2008
In short, it is like it's always been. Whether you are talking 18th century pamphlets or viral videos, it is the same. People migrate to the hit generally, and ignore the things that aren't relevant or have general social value.However, Andy Warhol proved that to be both a "hit" and "eccentric" you have to change the meaning of the word "hit." You can have integrity and have a hit if you change the rules, while at the same time encouraging most people to accept you as a hit. This is propaganda pure and simple, and will be interesting to see how emerging online media companies manage their image over message. So far, they aren't very sophisticated about that.