Great checklist on PPC marketing. The beauty of online marketing compared to more traditional forms of marketing is that it is completely measurable. The metrics you get from a PPC strategy allow you to be more strategic in who you target and test the creative and message of your ads to see which generate the most impact.
rsodhiAug 20, 2006
Great checklist on PPC marketing. The beauty of online marketing compared to more traditional forms of marketing is that it is completely measurable. The metrics you get from a PPC strategy allow you to be more strategic in who you target and test the creative and message of your ads to see which generate the most impact.