On the Branding Edge - INSEAD Knowledge

knowledge.insead.edu — Australian branding and design guru Ken Cato is known for his deep-seated fondness for black-and-white monochrome minimalism. Yet he has a less than black-and-white approach to helping his clients build their own brands, advocating a focus on defining the objectives and being open-minded in achieving them. Apr 21, 2008 View in Crawl 4