Old Brands In New Bottles

forbes.com — A textbook example of brand value: This article from Forbes.com tells the story of an entreprenurial company who purchased, of all things, the Gold Bond brand of medicated foot powder. Instead of updating the brand, the company smartly milked the old-school look of the brand and extended it to a myriad of personal care products. Jan 23, 2009 View in Crawl 4