O'Brien: Harnessing social media to find cure

siliconvalley.com — UCSF uses YouTube channel, Facebook group and widget as part of integrated Defeat Dementia campaign. "The UCSF partnership, however, is particularly laudable because its impact could be much more profound: These efforts could have a tangible impact on the race to find a cure." Jul 4, 2008 View in Crawl 4