Networks and agencies seek fine tuning on ads - International Herald Tribun

iht.com — "The dirty secret is, people have been avoiding commercials, bad commercials in particular, for a very long time," said Paul Woolmington, founding partner of Naked Communications, an ad agency in New York. "We can't assume that because we push something at a consumer that the consumer is going to receive it." What? Somebody noticed? Mar 15, 2007 View in Crawl 4