Mining Loyalty Card Data

paymentsnews.com — New study on shoppers that are enrolled in loyalty programs. Not surprising shoppers that use loyalty programs shop more. Retailer mine data to identify and retain profitable customers. Not sure how skewed the statistics are for people like me that use their wife's Food Lion card, fellow shopper's card, or even the cashier's loyalty card. Aug 2, 2006 View in Crawl 4