thestreet.com — "Microsoft attracted early adopters in a successful launch week for Zune, eking out SanDisk as the No. 2 digital audio player vendor," NPD's Ross Rubin, director of industry analysis, said in a statement. "This was especially impressive given the Zune's single capacity configuration and relatively high price point."
Nov 29, 2006 View in Crawl 4
superkendallNov 29, 2006
You need to read more carefully - that study was for the FIRST WEEK of sales only (ending the 18th is the key phrase). That's when the Zune was still in the top ten at Amazon. At that point, yes the Zune was leading the Sansa.It was the week after that until the current day it fell into the sixties-seventies, which is below all sorts of things including the Sansa and Creative players. Which is also what my local news station aired last night.So that study is actually saying the Amazon sales rank is a very good indicator of how well the Zune is doing, day to day and week to week.Is it at all surprising the Zune managed to do well with all the hype around it? You know there are a hardcore group of Microsoft fanatics happy to buy a Zune the moment it came out. Well now those people all have Zunes and Microsoft has to convince the rest of the market not to get an iPod - or even a Sansa or Creative player (and both of those are damn fine players as well). Zune really needs good word of mouth but aside from the astroturfing there hasn't been a lot of great buzz for the Zune - especially with them giving money to Universal for each player!
flag564Nov 29, 2006Submitter
You make the continued mistake of making the numbers from Amazon.com the ONLY indicator of sales in the world. Nice for some Zune bashing, weak when it comes to places where MOST PEOPLE buy their electronics. Actual stores, where a recent story showed that the Zune sales are near or even to the ipods at Best Buy locations.And dont make a silly assumption that everyone that wants a Zune has bought one, so no more will ever sell. At that point your reaching for something bad.
quixDec 1, 2006
"You need to read more carefully - that study was for the FIRST WEEK of sales only (ending the 18th is the key phrase)."Ah, flag564 gets beaten into the ground with rational thinking once again. Poor flag, you simply picked the wrong product to wage a crusade for.