McD's CMO Dillon Activates 'The Year of Innovation'

brandweek.com — McDonald's is a juggernaut. The No. 1 U.S. fast food chain grew 6.1% to $28.75 billion last year. For a little perspective about how big McDonald's is: Its sales are three times that of No. 2 burger chain Burger King. Not too bad, considering in 2003 some analysts were saying that the Golden Arches were becoming tarnished. May 5, 2008 View in Crawl 4