Listening to Customers: A Direct Connection to Bottom Line

charliefourwhiskey.com — Research into the correlation between customer satisfaction and their behavior (as measured by loyalty or customer retention. * ?Very Satisfied? customers were six times more likely to repurchase equipment than ?satisfied? customers. * A 5% increase in customer loyalty can produce profit increases from 25% to 85%. Jan 28, 2009 View in Crawl 4