nytimes.com — Froot Loops’ days on Saturday morning television may be numbered. Susan Linn, the co-founder of the Campaign for a Commercial-Free Childhood, said Kellogg’s decision to stop using licensed characters on sugary food was particularly significant. “Until now the industry has absolutely dug in their heels,” Ms. Linn said.
Jun 13, 2007 View in Crawl 4
joemesJun 14, 2007
I don't know what the problem with sugary cereal is. I have been having a bowl a day since I was 5. whew!, I'm going to go take a nap, typing this has wore me out.
preachermanJun 14, 2007
@ abatch >> Lucky the Leprechaun and Toucan Sam were as much a part of >> my childhood as Bugs Bunny. This is really kind of sad.I agree with this statement on a few different levels.
smackheroJun 15, 2007
so a few corporations are becoming more responsible and acting more ethically. i see this as a good thing. what the hell does this have to do with asking the government or corporations to raise your kids?do a little research on the history of mainstream advertising and how modern marketing began. anyone who claims that commercials/advertisements have no effect on them whatsoever is ignorant--why do you think marketing and advertising firms make so much money and businesses allocate so much funds for it? what's wrong with parents trying to get corporations to stop making their kids want unhealthy foods. it's really the same concept as banning cigarette advertisements on TV.no one is taking these foods off the shelves, and they're still allowed to advertise healthy cereals on TV (which coincidentally means the ones _not_ aimed at kids). so i really don't get what you people bitching at this happening are whining over.
ariastarJun 15, 2007
@ neiby:Neither of my parents stayed home. My mom is a nurse who worked night shifts and got home about half an hour before my brother and I left for school, and my dad was a mechanic who worked during the day. Yeah, it meant time for my parents to spend together was tough to find sometimes, but they did this so that my brother and I would ALWAYS have a parent at home if one of us ended up sick or something. Usually my mom made breakfast during the week and my dad on weekends.When I was in high school, on weekends I started making batches of pancakes and freezing them in bags of two or three, and then just microwaved those on mornings we got up late. Healthier than the pre-made Eggo things, and if anyone says there isn't time, leave the video games for an hour a week.
ariastarJun 15, 2007
Bingo. This is how it should be done. Cereal as treats along with other good foods instead of in place of good food.
spacejackJun 15, 2007
Post doesn't sugar-coat the raisins in their Raisin Bran. Anyone can make Raisin Bran, don't make the mistake of thinking that it's a Kellogg's exclusive.