moogle1.com — Google is collecting a lot of information about web usage now that Google Analytics is free. Are they going to get something back from their "investment"? This article describes how the web traffic data Google is collecting could be used to build search results that don't rely on links or the content of the web pages being indexed.
Dec 15, 2005 View in Crawl 4
smithcoDec 15, 2005
It's actually quite simple and was already discussed ad nauseam when Analytics came out. The analytics tools help webdesigners make better placement and targetting of google ads (the two services interoperate). Thus, in theory at least, more ads get clicked and both the website owner and Google make more money.