Is Breast Cancer Awareness a Marketing Sham?

alternet.org — Alas, breast cancer is not by far the only -- or most egregious -- example of disease marketing. HIV/AIDS cornered that trend a decade ago with a quite receptive consumer market in the gay community, a tailor-made target audience of seeming automatons to buy vodka and vacation packages as long as a perfunctory nod to the red ribbon was made. Jan 23, 2007 View in Crawl 4