Iron-Man and GTA IV Team up to Crush a Modern Marketing Myth

voltagecreative.com — Last year film execs blamed Halo 3 for lower than expected Box Office. It sounds like a good excuse, but RUH-ROH! A little movie called Iron Man debuted this weekend and brought in ~$104 million. GTA's franchise is one of the few that is actually bigger than Halo’s. If you make good movies you don’t have to come up with silly, back-pedaling excuses May 5, 2008 View in Crawl 4