If your web page does not load in 4 seconds, kiss your visitors goodbye

akamai.com — Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai, commissioned through JupiterResearch, that examines consumer reaction to a online shopping experience Nov 8, 2006 View in Crawl 4