businessweek.com— Objections to Google's $90 million click fraud settlement spark debate over the best way to make good to companies harmed by the practice
Jul 25, 2006View in Crawl 4
the problem is google charges per click, if the clicks are made by a program, millions of clicks can be made to a website, driving up costs from google and bandwidth..with no benifits to the company in my eyes. A program isnt going to be interested in their product or buying it
Exactly...I am not sure what Google put in the contract, but I bet there is no mention of fraudulent clicks....Does this mean that TV advertisers can sue the Networks? I always record programs, then fastfoward thru the commercials.Is that really any different?
Just as a post on slashdot stated... advertisers pay for billboards and aren't guaranteed that they won't be vandalized, aren't guaranteed that anyone will look at them and aren't guaranteed anything, other than their message being displayed. Same thing with commercials, advertisers pay huge chunks of money for commercials, but a ton of people just switch the channel. Advertising anywhere has no guarantees , and there are risks involved. The benefits of advertising through adwords far out weight the risks. You get to know how many people are viewing your ad, you get to control what type of content it will be associated with, and you only pay for that which you know has been effective. Even if the system isn't full proof, it is so outrageously better than the traditional advertising models, that the minor risk introduced with click fraud is negligible. This is nothing but some companies trying to sue Google to get rich quick. If they advertised through other media, they'd realize what a great set up Google gave them.
lubosJul 26, 2006
* victim? * I would like to be a victim as well while making couple of extra milions thanks to click fraud.
skolesJul 26, 2006
Could someone explain to me how this works? I never followed this AdSense/Click Fraud/Pay per clicks thing Google does.
Closed AccountJul 26, 2006
I wrote just about this and couple of other concerns of mine here:<a class="user" href="http://creativebits.org/webdev/google_adsense_and_adwords_issues">http://creativebits.org/webdev/google_adsense_and_adwords_issues</a>
misscaliJul 26, 2006
the problem is google charges per click, if the clicks are made by a program, millions of clicks can be made to a website, driving up costs from google and bandwidth..with no benifits to the company in my eyes. A program isnt going to be interested in their product or buying it
sailorJul 26, 2006
Exactly...I am not sure what Google put in the contract, but I bet there is no mention of fraudulent clicks....Does this mean that TV advertisers can sue the Networks? I always record programs, then fastfoward thru the commercials.Is that really any different?
lnxaddctJul 26, 2006
Just as a post on slashdot stated... advertisers pay for billboards and aren't guaranteed that they won't be vandalized, aren't guaranteed that anyone will look at them and aren't guaranteed anything, other than their message being displayed. Same thing with commercials, advertisers pay huge chunks of money for commercials, but a ton of people just switch the channel. Advertising anywhere has no guarantees , and there are risks involved. The benefits of advertising through adwords far out weight the risks. You get to know how many people are viewing your ad, you get to control what type of content it will be associated with, and you only pay for that which you know has been effective. Even if the system isn't full proof, it is so outrageously better than the traditional advertising models, that the minor risk introduced with click fraud is negligible. This is nothing but some companies trying to sue Google to get rich quick. If they advertised through other media, they'd realize what a great set up Google gave them.
avx2006Jul 28, 2006
Google Diserves it for closing my Adsense account these bastreds//