Here's What Google Wants in an Ad Shop

adage.com — NEW YORK (AdAge.com) -- When Google launched an in-house agency a year ago, poaching former Ogilvy & Mather bigwig Andy Berndt to lead it, some in the ad business saw it as an affront -- a sign of Google's "do-it-ourselves" mentality about, well, everything. Turns out the search engine isn't above asking for a little help from Adland. Sep 7, 2008 View in Crawl 4