news.com.com — Web search leader Google is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry. Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year.
Nov 7, 2006 View in Crawl 4
theseaweedkingNov 8, 2006
You don't even have to read the entire article, just the description. Besides, it would be ridiculous for Google to spend so much money on something that they would know that people would hate them for."Quick! Let's throw $50 million into research for... puppy genocide! People will love us!"
paulmdxNov 8, 2006
Part of Google's success I attribute to the exactness of their targetting. Can Google achieve anywhere near this level on radio?I guess Google adding their online signup is nice, but this doesn't seem very revolutionary or exciting. I would have thought it should be radio ad agencies moving onto the net, not the other way around!
Closed AccountNov 8, 2006
Ever think, that things you are mentioning, are what google intends on changing?
dclowd9901Nov 8, 2006
This is part of Google's big expansion into "the real world," as it were. Google will be no more intrusive in your life than ads in newspapers and on the radio already are. Google's just aiming to streamline the process, make it more effective for advertisers, and take a little scratch for themselves.This may be the very thing that keeps newspapers and "old media" alive.
geminitojanusNov 8, 2006
It's Called CamelCaps (or CamelCase, depending on where in the world you are), and they're used by developers everywhere (very prolifically throughout the C++ world).It's also very, very old, being used on sign posts, company names, etc. since as long as I've been alive, and probably much, much longer.
cybersamuraiNov 9, 2006
The reason Google's web ads have worked so well is that businesses only pay when their ads are clicked on, meaning that they get a shot at selling to everyone who sees their ad. The best Google can do with these new audio and newspaper ads is make then contextual and thereby hope that more people will buy, but this is not good for businesses.