Google Tries Tighter Aim for Web Ads -- Knows What You Want

nytimes.com — Google for the first time is testing ways to use some of the data it gathers to aim ads at Web users. Ads that a person sees on one Google search may be influenced by what was searched a few minutes earlier. Searching for “scuba,” then something else, and then “vacations" could pull up ads for diving trips, for example. Jun 27, 2008 View in Crawl 4