businessweek.com — Google is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers. "It might start changing the way we do certain things," says Peter Gardiner, chief media officer for New York agency Deutsch. "But the whole world is changing right now."
Nov 6, 2006 View in Crawl 4
crilen007Nov 6, 2006
Anytime anyone mentions dupe, I'm blocking them. Hope some others follow suit.Also, how will Adsense work on this? I mean.. won't it basically be like every other ad out there?I'd rather see their TV ad's come into play. Ones that are based on the show you're watching. Who the hell wants to see My Little Pony ad's while watching House?
pgtourdotnetNov 6, 2006
I had to re-read that several times to try and decipher it. I've failed miserably.
ksturgeonNov 6, 2006
I remember they tried to do something like this for magazine ads about a year ago and it failed miserably; one software company included a keyword coupon in an ad they placed using google in a magazine, but only had a few dozen people actually key it in.Add me to the group of folks wondering how well this will work. Newspapers employ large ad sales forces now to shop their ads to small/medium-sized business customers. Those types of businesses are the lifeblood of newspaper advertising for smaller newspapers, and also perhaps the least likely to check out google when they want to place an ad. google has their work cut out for them.
hutectroNov 6, 2006
Massive Fire Damages GatorlandA massive fire tore through one of Central Florida's oldest attractions, Gatorland, killing up to four animals, according to a Local 6 News report.Flames were reported at the Gatorland attraction located at 14501 South Orange Blossom Trail in Orlando on Monday at about 6:15 a.m.link-------<a class="user" href="http://www.local6.com/news/10248992/detail.html">http://www.local6.com/news/10248992/detail.html</a>
hypoxideNov 6, 2006
More like pretentious.
hotpepperNov 6, 2006
How about Google Calendar offline?
dhuckNov 6, 2006
@carguywell, i don't know if you noticed, but there's a very different market that reads newspapers. sure, they might not know a lot about the internet - but rest assured, they have dollars to spend. imho, anyway.