adwords.blogspot.com— Google finally releases an official click fraud rate, that is -- the percentage of clicks where it refunds money because an advertiser found a problem. It's a tiny 0.02 percent.
Mar 1, 2007View in Crawl 4
Links takes you to the official post at the Google Blog. I also did my own write-up below with comments from Google and which covers some definitions of click fraud. For example, the percentage of fraud that might get past BOTH Google and advertisers is unknown, though I suspect that's small. My story:Google: Click Fraud Is 0.02% Of Clicks<a class="user" href="http://searchengineland.com/070301-000001.php">http://searchengineland.com/070301-000001.php</a>
dannysullivanMar 1, 2007Submitter
Links takes you to the official post at the Google Blog. I also did my own write-up below with comments from Google and which covers some definitions of click fraud. For example, the percentage of fraud that might get past BOTH Google and advertisers is unknown, though I suspect that's small. My story:Google: Click Fraud Is 0.02% Of Clicks<a class="user" href="http://searchengineland.com/070301-000001.php">http://searchengineland.com/070301-000001.php</a>