nytimes.com— Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion, according to people with knowledge of the deal.
Apr 13, 2007View in Crawl 4
"For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see."tell me how increasing the quality of the ads will benefit users? all that will do is more effectively distract users from the content that they are looking for in the first place. has anyone tried to use the new My Yahoo Beta? the permanent square ad space on the right side of the page is extremely distracting as a result of the complex flash files used 99% of the time that it makes it impossible to use the page without having some garbage shoved down your throat....so i refuse to use it. and yes it's still garbage if i the ad is targeted towards the user; a targeted distraction is still an annoyance.
But since Google doesn't use flash ads your post is kind of irrelevant, no? I think what he means by quality of ads is the increasing the range and targeting effectiveness of the ads. Also your post proves a good point as to why Yahoo just doesn't get it. Time to get rid of their show business CEO and get someone that actually knows something about the tech that they are producing.
@geminitojanusYou are voting for a benevolent dictator, in exchange for giving up good free market competition. You think it's easy to just switch later on if they become evil right? By then you might not have any other choices. I'd much rather support a system of various competitors, than one huge company buying up all of their competitors.
For the record, DoubleClick has nothing to do with spyware or porn. DoubleClick doesn't make the ads. Advertisers and traffickers are responsible for these annoyances.DoubleClick also has very strict privacy guidelines. Since the dot com burst, DoubleClick has not been in the business of storing personal information. There are no "lifetime cookies". People need to get their facts straight.
i'm just responding to what I see as a huge myth of how great google is. I use Google more than Yahoo. I'm just highly wary of gigantic companies that swallow everyone up and use massive resources to perpetuate a pr/branding image. Most of Google's innovation comes from smaller guys that they bought out. By now, it's clear to me that they're better at PR, business deals, and bringing in ad revenue than making products. The best things that have happened on the web since Google search have not been made by Google. Wikipedia is better than anything Google has done--possibly including search. That's a bold statement, I know. I don't like to see companies that grow like a cyst in the manner Google is growing. They had one great product and now they arrogantly think they need to take over the world and the creation of all other products. Can't they just improve search? What happened to the "do one thing well" mantra they'd always tout as an F.U. to Microsoft? I guess that's capitalism--just grow as much as you possibly can until you suck and get beaten by someone else. I don't like it though. I don't want Walmart in my hometown either. I don't buy coffee from Starbucks--I go to locally owned places where the people actually brew good coffee and remember your name. That's my perspective--a penchant for smaller businesses. I'm also too iconoclastic to hear all this blind love for a giant company.
theseraphApr 14, 2007
yes, yes! buy us! :)
caliguyApr 14, 2007
"For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see."tell me how increasing the quality of the ads will benefit users? all that will do is more effectively distract users from the content that they are looking for in the first place. has anyone tried to use the new My Yahoo Beta? the permanent square ad space on the right side of the page is extremely distracting as a result of the complex flash files used 99% of the time that it makes it impossible to use the page without having some garbage shoved down your throat....so i refuse to use it. and yes it's still garbage if i the ad is targeted towards the user; a targeted distraction is still an annoyance.
devlindApr 14, 2007
But since Google doesn't use flash ads your post is kind of irrelevant, no? I think what he means by quality of ads is the increasing the range and targeting effectiveness of the ads. Also your post proves a good point as to why Yahoo just doesn't get it. Time to get rid of their show business CEO and get someone that actually knows something about the tech that they are producing.
diggikApr 14, 2007
Here's to hoping they take the evil out of DoubleClick. I might actually remove it from my HOSTS loopback line.
wikieasyApr 15, 2007
@geminitojanusYou are voting for a benevolent dictator, in exchange for giving up good free market competition. You think it's easy to just switch later on if they become evil right? By then you might not have any other choices. I'd much rather support a system of various competitors, than one huge company buying up all of their competitors.
agarcApr 15, 2007
For the record, DoubleClick has nothing to do with spyware or porn. DoubleClick doesn't make the ads. Advertisers and traffickers are responsible for these annoyances.DoubleClick also has very strict privacy guidelines. Since the dot com burst, DoubleClick has not been in the business of storing personal information. There are no "lifetime cookies". People need to get their facts straight.
appetiteApr 15, 2007
i'm just responding to what I see as a huge myth of how great google is. I use Google more than Yahoo. I'm just highly wary of gigantic companies that swallow everyone up and use massive resources to perpetuate a pr/branding image. Most of Google's innovation comes from smaller guys that they bought out. By now, it's clear to me that they're better at PR, business deals, and bringing in ad revenue than making products. The best things that have happened on the web since Google search have not been made by Google. Wikipedia is better than anything Google has done--possibly including search. That's a bold statement, I know. I don't like to see companies that grow like a cyst in the manner Google is growing. They had one great product and now they arrogantly think they need to take over the world and the creation of all other products. Can't they just improve search? What happened to the "do one thing well" mantra they'd always tout as an F.U. to Microsoft? I guess that's capitalism--just grow as much as you possibly can until you suck and get beaten by someone else. I don't like it though. I don't want Walmart in my hometown either. I don't buy coffee from Starbucks--I go to locally owned places where the people actually brew good coffee and remember your name. That's my perspective--a penchant for smaller businesses. I'm also too iconoclastic to hear all this blind love for a giant company.
faddanteApr 17, 2007
I used to compete with DoubleClick.I just wrote a blog posting on my blog (FounderBlog.com)"GoogleClick - Who owns your cash register?"<a class="user" href="http://www.founderblog.com/2007/04/googleclick-who-owns-your-cash-register.html">http://www.founderblog.com/2007/04/googleclick-who-owns-your-cash-register.html</a>