publishing2.com — A very good summary. Google’s search advertising model didn’t spring forth fully formed. It was iterated, and many of the key concepts were borrowed — something many people don’t realize. But a few key market-defying decisions, and one stunning insight, made it all work.
May 30, 2008 View in Crawl 4
str3amaMay 31, 2008
They started off with in-house innovation but now they're all about acquiring companies that are innovating the industry. But they're acquiring them not so that they can necessarily use that technology, but so that they can prevent any small timers from gaining headway (in much the same way Google started). They don't want competition that's innovative, because they know that innovation is what leads to popularity and success, and after a whlie a company starts to lose it's creativeness and as other competitors rise with new and unique ideas - it serves as a threat to them. It used to be innovate or die, but now it's innovate or buy out someone who is. Microsoft and Google know this all too well.