searchenginejournal.com— One of the results of the Google-DoubleClick acquisition is Google buying Performics, one of the largest SEO companies in the US. Conflict of interest? Yes!
Apr 17, 2007View in Crawl 4
yes, thanks for summarizing the article.and google itself has referred to SEO as gaming its system. i don't think it is, unless we're talking about black hat techniques, but my point is that google might think of the company as one which games its system, so it wants to swallow it.
I am constantly amazed at how much debate there is on these kinds of things. Google is a business...one that excels at capitolizing on ideas presented at every level of the company...(whiteboards in the hallways from people to jot down thoughts, or expand on other ones). To think that they would simply ignore the fact that they have aquired a SEO firm and not take any and all information from that firm...and use it to in some way provide them a benefit...is naive to the extreme. Again...Google is a business...and business are there to make money...that's it...there is no good and no evil...there is only money...and they have lots. (lucky bastards)
I suspect that Google will keep Performics, but might consider ?rebranding? them from calling it a Search Engine Marketing company, to another form of advertising. Or they might just leave it as-is. As far as ethics goes and Google owning a Search Engine Marketing firm, you need to consider that both Yahoo! and MSN have ?search engine marketing? employees.
Do you know that Google, Yahoo, and many other search engine companies hire SEO engineers? Why? Because they are familiar with their algorithms. They can help to make Google search better. One example of SEO company is <a class="user" href="http://www.alwutech.com/en/">http://www.alwutech.com/en/</a>
Yes, I think it is a huge conflict of interest! It won't matter how Performics does their seo because google is making the profit. I think it's going to make it harder for other <a href="http://www.webimax.com/">seo firm</a>s to do their jobs ethically and get results.
mugileApr 17, 2007
SEO = Search Engine Optimization. Optimization of the website HTML so it will apear higher on search engine results.
noodlezApr 17, 2007
yes, thanks for summarizing the article.and google itself has referred to SEO as gaming its system. i don't think it is, unless we're talking about black hat techniques, but my point is that google might think of the company as one which games its system, so it wants to swallow it.
akaedingApr 17, 2007
I am constantly amazed at how much debate there is on these kinds of things. Google is a business...one that excels at capitolizing on ideas presented at every level of the company...(whiteboards in the hallways from people to jot down thoughts, or expand on other ones). To think that they would simply ignore the fact that they have aquired a SEO firm and not take any and all information from that firm...and use it to in some way provide them a benefit...is naive to the extreme. Again...Google is a business...and business are there to make money...that's it...there is no good and no evil...there is only money...and they have lots. (lucky bastards)
devincallowayApr 17, 2007
I smell a monopoly, and monopolies are evil.
marketnetApr 17, 2007
I suspect that Google will keep Performics, but might consider ?rebranding? them from calling it a Search Engine Marketing company, to another form of advertising. Or they might just leave it as-is. As far as ethics goes and Google owning a Search Engine Marketing firm, you need to consider that both Yahoo! and MSN have ?search engine marketing? employees.
lionstoneApr 18, 2007
Yes, that's the same motto as the returning anti-christ.*
secureslashJul 10, 2007
link building problem???<a class="user" href="http://secureslash.com/seo/25-rules-for-a-successful-link-building/">http://secureslash.com/seo/25-rules-for-a-successful-link-building/</a>
Closed AccountJan 27, 2008
SEO is toast <a class="user" href="http://smartstartup.typepad.com/my_weblog/2008/01/wal-mart-announ.html">http://smartstartup.typepad.com/my_weblog/2008/01/ ...</a>
Closed AccountApr 29, 2008
Do you know that Google, Yahoo, and many other search engine companies hire SEO engineers? Why? Because they are familiar with their algorithms. They can help to make Google search better. One example of SEO company is <a class="user" href="http://www.alwutech.com/en/">http://www.alwutech.com/en/</a>
sano1Aug 29, 2008
Great article and an interesting topic :)<a class="user" href="http://www.seochester.co.uk/">http://www.seochester.co.uk/</a>
flemingoOct 3, 2008
You want your expected customers find you before they find your competitors?<a class="user" href="http://www.xlntseo.com">http://www.xlntseo.com</a>
sentersoftechMar 2, 2009
been a pleasure to read... I agree with all of the aboves.
alwed5Mar 17, 2009
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psagathiyaFeb 19, 2010
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pw2766Sep 28, 2010
Yes, I think it is a huge conflict of interest! It won't matter how Performics does their seo because google is making the profit. I think it's going to make it harder for other <a href="http://www.webimax.com/">seo firm</a>s to do their jobs ethically and get results.