Gears of War Viral Marketing Begins

videogamejocks.com — Just as with most big announcements nowadays in video gaming, the marketing team behind the forthcoming potential blockbuster Gears of War has begun to use viral marketing to add to the buzz. They have sent users on the IGN message boards some messages on Xbox Live from an account named MFenix, after the main character of Gears of War Marcus Fenix. Jul 27, 2006 View in Crawl 4