sfgate.com — Nick Haley, 18, took just 30 minutes to pluck the Brazilian band CSS from obscurity and hurl it into the national spotlight. Marketers at Apple headquarters in Cupertino were so impressed with the song selection and YouTube video, they arranged for Haley to travel from England to Los Angeles, where he helped advertising executives at TBWA/Chiat/Day
Nov 24, 2007 View in Crawl 4
leonardnimrodNov 25, 2007
That was a Zune Ad? I thought it was just a music video that came pre-installed on the Zune.Regardless, If it was a Zune ad then showng their video would do nothing to hurt sales. The song, while not bad, isn't nerly as catchy or relevant to the product as Music Is My Hot Hot Sex and showing a group of unattractive people just isn't smart. If
synnNov 25, 2007
120 Minutes is still on TV? I thought MTV got rid of it.
nibiruxNov 25, 2007
Ya MTV needs to change its name, I remember as a kid how awesome MTV was seeing Poison, Guns, Metalica and no reality Real World, Hills Bulls**t. :(
charlotte_webNov 25, 2007
I think that that Zune ad illustrates perfectly why Apple is so smart about branding.The Zune ads are all over the place, creatively; they don't form a lasting impression as a series. Like someone said, if I didn't know I was watching a Zune ad, I never would have guessed. It looked more like a Discovery Channel ad.The iPod ads always have strong visual cues that tie them all together; long before they tell you it's an iPod ad, you've already guessed that it is.
fearfactoryNov 25, 2007
I forgot about MTV back when they first canceled Headbanger's Ball
fishsandalsNov 26, 2007
i love that the zune comes pre-loaded with css content.. but it takes an apple ad to "save them from obscurity"....
sheffNov 26, 2007
I'm still waiting for that fake Zune case to come out so I can hide my Touch inside it.
fragilityNov 28, 2007
CSS is my band! My band! I found them first!!