For Many Marketers, Print Outperforms Digital

knowledge.wharton.upenn.edu — Mocked as a "dead-tree medium" not long ago, print today defines as its core strength the flexibility once claimed by digital communications. Email, hailed in its infancy as a cost-effective panacea, has grown into an unruly adolescent with a spam-tarnished image that keeps many legitimate marketers away. Apr 19, 2008 View in Crawl 4