readwriteweb.com — There is a myth floating around that contextual advertising is going to help Facebook justify its $15 billion valuation. The myth goes something like this: because Facebook knows everything about us, it will always be able to serve perfect ads. However, the reality is more like the following:Facebook does not know much about us...
Dec 4, 2007 View in Crawl 4
jack9Dec 4, 2007
We'll ignore the fact that he doesnt know the difference between demographic and contextual targetting. He's wrong on many many levels, but mostly about the valuation (see my comment under the article)
aheuermannDec 4, 2007
Yeah, but Facebook does knows who you are friends with, what groups you belong to, the area in which you live, ect.. and they can keep statistics of what ads people who are your friends, in groups with you or live in the same area have responded well to and post the same ads for you assuming you will do the same. On a large scale this could work very VERY well.
tunafisuDec 4, 2007
Yes, but people visit google literally to click on the links. They have the sweetest business model on the web.Anyway, facebook is entirely a play on that current users keep using it after they leave college, get a job and start to have real money. They have about a decade to tune their strategy.
spudnicDec 5, 2007
Came here to make more or less the same comment, there is more than enough info there to excite marketing companies. I think he'd be supprised how much of the stuff he thinks they don't know the marketers could guess with the info given.This guy really doesn't understand how advertising works.
m0zzieDec 5, 2007
haha.. or even, assface.com
trudgeDec 5, 2007
Regardless of how seemingly pointless or annoying those advertisements are, especially on a social network such as Facebook, they will always be there, because somewhere down the line someone thought it would be a good idea to click on one of them. and that's all the companies are looking for.
Closed AccountDec 7, 2007
FaceBook will go down in history as the second BlueMountain.<a class="user" href="http://smartstartup.typepad.com/my_weblog/2007/10/its-deja-vu-all.html">http://smartstartup.typepad.com/my_weblog/2007/10/ ...</a>