*Exposing The Strings and Catches In Advertising Fine Print

mouseprint.org — The website, MousePrint.org, literally turns advertising on its head by focusing on an ad's asterisked fine print footnote rather than the headline. The goal is to help educate the public about the catches or "gotchas" in disclaimers, and to encourage advertisers to abandon the motto, "the big print giveth, and the little print taketh away." Sep 26, 2006 View in Crawl 4