blog.productwiki.com — ProductWiki has published detailed statistics comparing their AdSense and Shopping.com ad revenue. Findings show that it may be in your best interest to explore other advertising alternatives for your website.
Aug 9, 2006 View in Crawl 4
ahmedfAug 13, 2006
Umm - is the shoppihng.com xml feed even available publicly?
rastexAug 13, 2006
The point isn't really shopping.com vs AdSense. It's something/anything else vs AdSense. Obviously shopping.com works extremely well with the point of our site, but that might not be true for a site about self-help. But does that mean AdSense is the only other answer? Of course not. As we tried to show in this case more specific ads and ad-networks are far better at monetizing from traffic then the generic AdSense. Therefore it's worth it for publishers to examine other avenues outside of AdSense, or for Google to improve their AdSense program to give publishers more control over what shows up, and how it displays.
t0ps3oAug 13, 2006
Which goes to show the poor job they did at promoting their publisher program, no one is able to find it.
Closed AccountAug 13, 2006
If zoom is being truthful with his numbers, there is NO WAY you could use the "ad blocker" excuse. Unless well over 99% of his visitors use some kind of ad blocking, which is obviously not true.
ekkalviaAug 13, 2006Submitter
I didn't realize a story could be promoted 4 days in to the digg queue.
hxedAug 14, 2006
I can't believe that you are getting 25k impressions and only one click. That has to be the worst ctr ever.For one you cannot post your earnings like that.You should take a look at the adsense heatmap and blend your ads better. Try placing an ad within the article instead of on the side.<a class="user" href="http://www.google.com/support/adsense/bin/answer.py?answer=17954">http://www.google.com/support/adsense/bin/answer.py?answer=17954</a>
geekchicAug 14, 2006
As stated above - it all depends on the nature of your websites.Its all down to relevency - and Google is able to serve ads that are more interesting to my readers than the generic "smily/screensaver" combos that other agencies reguarly pitch to me.Indeed, so good is Google that when an agency contacts me now, and I ask for their expected CPM rate - I usually tell them to come back when they have increased it tenfold.
ericgiguereAug 25, 2006
Hey, can my explanation of what they were doing wrong with their AdSense use get promoted to the front page, too? Only seems fair :-)<a class="user" href="http://digg.com/tech_news/ProductWiki_AdSense_Optimization">http://digg.com/tech_news/ProductWiki_AdSense_Optimization</a>
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