Domino's Pizza Tries To Cash In On 'Dark Knight' Buzz, Fails

alleyinsider.com — The Dark Knight is probably the most successful example of web viral marketing for a film yet. Its trailers have quickly become Internet sensations. Yesterday, Domino's Pizza tried to capitalize on this magic with an "exclusive" trailer... IF you had ordered a pizza online. Unfortunately, Domino's Pizza hasn't heard of a website called YouTube.com. Jul 2, 2008 View in Crawl 4